Top F & B brands use subscriptions to drive customer loyalty....now you can too!
Not sure what a subscription is? Let us explain!
1
What’s a coffee shop / café / restaurant subscription?
It’s where customers agree to regularly pay in advance of receiving food, drink or a discount. Big brands like Tim Hortons, KFC, BK Café, and Starbucks use them to drive customer loyalty.
2
How could you introduce a subscription in your stores?
You could offer free food or drink on every visit...
You could provide a discount or offer on every visit...
3
How do big brands implement restaurant subscriptions?
BK Cafe offers subscribers a free coffee on every visit for $5 / month
KFC offers subscribers a weekly delivery of chicken wings for $75 / 10 weeks
Korean BBQ offers subscribers buy 1 get 1 free on food for $15 / year
A QSR Restaurant offers subscribers a 40% discount for $7 / year
Our data shows subscribers are more likely to visit, spend, be loyal and be more profitable than non-subscribers.
250%
Increase in profit per customer
Based on all our internal data, subscribers were on average 250% more profitable than regular customers.
48%
Increase in average bill value
We helped a Korean BBQ Restaurant introduce a $15/year – buy one get one free on meals subscription. Subscribers’ bill average was 48% more than loyalty members.
2.4x
Increase in customer store visits
We helped a Japanese restaurant chain introduce a food subscription. Subscribers made 2.4x more visits than loyalty members.
Stop customers from switching to rivals
We helped a Korean BBQ introduce a discount subscription. Subscribers came back on average 5x more per quarter than loyalty members.
Cross-sell high margin items
We helped a coffee shop chain introduce an $11/mo free coffee subscription. 2 / 3 subscribers bought food with their coffee!
Get upfront revenue & cashflow
We helped a restaurant chain introduce a subscription and they saw a 16.7% revenue increment increase in the first month of launching!
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